Mercury Car Ad for Saturday Evening Post, December 1945 Advertisement (AR-A693)
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This is a vintage magazine advertisement for the 1946 Mercury automobile, a division of Ford Motor Company, published in The Saturday Evening Post on December 29, 1945.Headline: "Time to stop-look and whistle!" and "STEP OUT WITH MERCURY".
A prominent illustration of the front end and grille of a blue 1946 Mercury car.
A smaller illustration in the upper right corner depicting a family (a man, woman, and young boy) admiring the car.
Copy highlights the car's features:
Style and Ride: Described as "new in style, ride, thrift," with a "beauty" from grille to bumper, rich fabrics, smartly designed instrument panel, colorful trim, and improved springing for a smooth, level ride.
Comfort: Emphasizes "room all around you," "wide, deep seats-and soft".
Performance and Safety: Mentions "Extra-big, self-centering hydraulics" brakes, a "full 100 horse-power in the improved 90-degree V-8 engine," and being "Definitely easy on gas and oil".
Availability Information: States "Some new cars available now. Will be even more plentiful soon. See your Mercury dealer. He'll keep you posted!".
Promotional Details: Includes information about "THE FORD SHOW" on CBS and "THE FORD SUNDAY EVENING HOUR" on ABC.Condition - The ad is mounted to cardboard and ready to frame. There may be some marks, discoloration or wrinkles but nothing major.
Mercury Car Ad for Saturday Evening Post, December 1945 Advertisement (AR-A693)
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